Interesting question

Yet another C&E news post. They had an article in the July 4th issue about encouraging research in an environment like pharmaceutical development, where the stakes are reputed to be so high, and everything must go perfectly. And I have to wonder how much of that comes from this US living and dying by the stock market, by perceptions, and by the idea that stocks must only go up and up, and that short term loss, or even lack of short term gain is unacceptable. What do you think is the solution? Is there a better way to do this? How do we encourage people to come up with truly new ideas, if we have to admit that some truly new ideas don't work?