Going back to stereotypes

I saw this on twitter earlier today, and thought I'd post it here, as I have already sort of talked about it.  Joanne Manaster ‏@sciencegoddess

Worth another mention: Why the Scientist Stereotype is Bad for Everyone, Especially Kids, http://www.wired.com/wiredscience/, it's by@DrMichaelBrooks

I do think that a fear of science and scientists hurts everyone, not just scientists like me.   I find it interesting that in this article, the suggestion that scientists need show humanity is made again.  I've heard that before-if you admit your biases people will be more likely to believe you.   And maybe that's true.   Anyone tried it?